In this episode, we learn from Jake Berber about what it takes to build a bean-free coffee start-up, and why he was driven to build Prefer in the first place.
From the issues affecting the industry, to future-proofing coffee without using beans, to finding a co-founder, pitching investors as a FoodTech startup, and his experiences at Entrepreneur First (EF), this episode has a lot of value... and a rich flavour-profile ☕.
Gain insights into fermentation as a crafting process, the sustainability mission, the unique taste profiles offered, and the strategic growth of a venture-backed brand committed to preserving the affordability of coffee for future generations.
This was a lot of fun. As always, enjoy!
0:00 - Introduction to Prefer and its Mission
0:50 - The Process of Creating Coffee without Coffee Beans
1:22 - The Challenges and Solutions in Flavor Creation
3:56 - The Impact of Climate Change on Coffee Production
4:40: - Sustainable Growth and Mission of Prefer
5:40 - The Taste Profile of Prefer Coffee
7:00 - Customizing Caffeine Levels in Coffee
8:50 - Health Aspects and Benefits of Prefer Coffee
9:55 - Products Offered by Prefer
11:00 - Packaging vs Taste
13:10 - The Entrepreneurial Journey: From Neuroscience to Prefer
15:00 - Entrepreneur First and Finding the Right Co-founder
19:00 - Approaching Investors in FoodTech
21:00 - Big Stories, Huge Vision vs Ambiguity
21:30- Advice for Aspiring Entrepreneurs in Food Tech and Sustainability
24:00 - How the Audience Can Support Prefer's Growth
24:50 - Addressing Misconceptions and Supporting the Coffee Industry
26:00 - The Origin and Benefits of the Name 'Prefer'
➣ https://www.prefer.coffee/
➣ / prefercoffee
➣ / prefercoffeesg
➣ / jakeberber
#JakeBerber #Prefer #PreferBio #PreferCoffee #BeanFreeCoffee #Singapore #VentureCapital #ImpactStartups #ClimateChange #Coffee
